Welcome to BeforePeak!
We’re just a bunch of food lovers who want to help Hong Kong eat better, for less.
Our Mission
BeforePeak exists to support Hong Kong’s incredible hospitality industry while helping people discover talented restaurants through meaningful discounts. We believe great food should be accessible, restaurants should thrive during all hours, and dining out should be an adventure worth sharing.
Meet Our Founders
Three passionate individuals united by their love for Hong Kong’s food scene
Sophie Yu
Co-Founder & Head of Media/Marketing
Hong Kong Academy for Performing Arts (HKAPA)
Sophie brings her creative vision and social media expertise to BeforePeak. With a background in performing arts and digital marketing, she specializes in creating compelling content that showcases Hong Kong's vibrant dining scene and building authentic connections with our community.
Caydan Hui
Co-Founder & Head of Project Management/Backend
University of Sydney
Caydan is the technical backbone of BeforePeak, ensuring our platform runs smoothly and efficiently. His expertise in project management and backend development keeps our operations seamless while we scale to serve Hong Kong's dining community.
Nathan Hui
Co-Founder & Head of Media/Marketing
Macquarie University
Nathan combines strategic thinking with creative execution to drive BeforePeak's growth. His marketing expertise and passion for Hong Kong's food culture help us connect diners with amazing restaurant experiences.
Our Values
The principles that guide everything we do
Supporting Local Hospitality
We're passionate about helping Hong Kong's restaurants thrive by filling tables during quieter hours and building lasting customer relationships.
Community First
Every decision we make puts our community of diners and restaurant partners at the center, creating value for everyone involved.
Quality Over Quantity
We carefully curate our restaurant partners to ensure every dining experience meets our high standards for food, service, and ambiance.
Honest & Transparent
Honest reviews, beautiful food pics, and menus up front—never any surprises.
Ready to Discover Amazing Restaurants?
Join thousands of Hong Kong food lovers who are already saving 50% on their dining experiences.
Start Exploring